Who will be running my personal branding campaign?
If you select personal branding services from our Concierge Department, a dedicated strategist will create, update and promote an online presence that makes you look great while maximizing your earning potential. Your Reputation Specialist will work directly with you to create the overall vision for your online presence and hone your brand voice.
All Reputation Specialists are BrandYourself Certified™. This means that they have successfully completed BrandYourself’s comprehensive training program rooted in SEO, personal branding services, social media management and negative Suppression.
In addition to our Concierge Department, we also offer another tier of services for people who want a highly tailored experienced. BrandYourself’s Custom/VIP department is a collaborative team of brand strategists, writers, social media managers, and web designers who manage the online reputations of 100+ VIP clients annually. The VIP team specializes in negative article suppression, brand positioning, thought leadership, as well as custom PR & Marketing projects.
Can I use these services for branding my business?
Personal branding services provided by our Concierge team are typically dedicated to individuals. When it comes to branding for businesses, our Custom/VIP Department will manage these clients. For full-scale branding of a growing business, your team of experts in the Custom/VIP Department will work directly with you (and your business) to build a highly tailored strategy to reach your business’ branding objectives.
In addition to creating and executing a winning plan for your business, we are also happy to discuss the personal branding goals of your executive team. Because every new business has a unique vision, timeframe and focus, our Reputation Advisors are happy to speak with you to come up with a unique package to address these specific needs. Personal branding services can work side by side with business efforts for maximum effect.
Can I use your personal branding services if I’m completely starting from scratch?
Yes! Our clients come to us at every level of branding experience and need, so our branding services have been built to be flexible to your situation. We’ll work closely with you to identify online reputation goals and establish a brand voice that fits your personality.
Our Concierge Department starts by having a conversation with you to get an idea how to define your personal brand and position you online effectively. This makes building high-quality websites and profiles that benefit your personal brand much easier.
They then begin working to establish site authority in search engines by publishing content regularly and attracting a targeted audience to your sites and profiles. Once this has been done, they will continue to maintain and update your web properties to help them gain more visibility, and build your personal brand.
Most importantly, our personal branding services are committed to working with you every step of the way. You will receive detailed reports and regular check-in calls to discuss campaign progress, so you’re never out of the loop.
Are personal branding services expensive?
Personal branding services can vary greatly in price depending on how the brand currently looks, the level of competition for the name, and how aggressive the strategy is. For example, if you need a large volume of content created each month, that will cost more than a campaign that only requires one blog post.
At BrandYourself, we offer multiple tiers of service. The price is determined by the number of deliverables and work put into the client’s campaign. We’ve found that these tiers cover the majority of client needs when it comes to personal branding services, but we are also very flexible when it comes to crafting custom packages.
The best way to find out what’s best for you is by talking to a Reputation Advisor at (646) 863-8282 to learn about additional services and pricing that best suit your needs. They will work with you to find a good fit for whatever branding services you need.
Will I gain visibility in places other than my Google results?
Absolutely. Our branding services optimize your profiles and website(s) for search engines, but you will see other positive side-effects from all the work that we put into developing your brand. When people search for you on various social media platforms and relevant websites, there’s a great chance that your profile will come up first because it is optimized and active.
When we create content on your behalf, our goal is to be informative and engaging - two key qualities to getting featured on social networks and industry websites. The articles, videos, images, slideshows and other content created for you by BrandYourself won’t only improve your visibility on Google, but on specific platforms and websites too. Effective personal branding services should consider your entire online presence, and that’s exactly what we aim to do.
What if I already have a lot of career opportunities?
First of all, congratulations! That’s wonderful. But, you aren’t maximizing your full earning potential from these opportunities if you’re ignoring your personal brand online. That’s where our personal branding services come into play.
We frequently work with influencers and highly sought after professionals to help them turn a good career situation into a great one. Even if you feel like you have a lot of professional opportunities, a poorly managed online reputation means that there are others that slip through the cracks.
The great thing about having plenty of career opportunities when you use our personal branding services is that it gives your dedicated Reputation Specialist more to leverage in the content creation process. A solid career track record is something that can be highlighted across your website and properties to help position you better in your field.
Can you still help me if I work in an obscure field or industry?
Of course! Our strategists are experienced researchers who work with clients from just about every field you can imagine. In addition to conducting our own extensive probe into your field, we are happy to explore resources, research or references that you provide. We’ve worked with plenty of clients in extremely uncommon industries, so this is something we are used to.
Our training program consists of two weeks of formal lecture, assignments, projects and tests. Following completion of that intensive, our Reputation Specialists continue with 60 more days of hands-on training.
As a matter of fact, we look at clients in niche industries as having a real advantage because often times there’s less competition to become a thought leader or highly visible voice in your field online. This means you will likely see results from our personal branding services even faster.
The process our branding services follow will echo the steps that we follow for clients in more common fields. That is to say we will use BrandYourself’s proprietary technology and pooled expertise in SEO, branding, social media management and negative suppression to create a strategy for your particular needs.
How fast can you build my personal brand?
Personal branding services can move rather fast when it comes to building out the foundation of your online presence. We typically spend the first month of a campaign building and optimizing your website(s) and professional profiles.
Once your site is live and your profiles are active, we create custom strategies to address your personal branding goals and help you gain visibility. This is when we become active on your profiles and start releasing content on your website. This will be where the majority of our time will be spent when it comes to you branding services.
Building a strong personal brand takes consistent content creation and engagement, and will not happen overnight. When it comes to progress in search engines, you will see small gains in rankings over time as the campaign progresses. Results on social networks and other websites can happen faster depending on the target.
