Rida Oyebade on LinkedIn: Could AI be the solution to the UK's productivity gap? Workday's latest… (2024)

Are businesses equipped to manage digital transformation and AI?As a marketer, it's always great to learn more about current business challenges.After all, our goal is to help alleviate these with the right solutions.Yesterday, Workday's UKI Advisory Partners gathered to discuss strategies for encouraging continuous customer innovation and the importance of building robust business cases for change.In the session:🔹 Rogerio Almeida, Group Vice President, Partner Sales, set the tone with a beautiful opening, reinforcing our community and the key role we play in helping businesses.🔹 The UKI RVPs held a great fireside chat and discussed common challenges, including 'Technical Debt'—the implied cost incurred when businesses do not address problems that could affect them in the future.🔹 Aarti Uplenchwar & Shreya Bhatnagar from the Value Management team spoke about the importance of value realisation—a tangible way to track the actual business impact that solutions have on customers, business operations, and shareholder value.You could really feel the community and the passion everyone had for helping solve challenges.Amazing event hosted by Alex Andreas and Garima Totlani!

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Do you use AI in your daily life? 🤚I use AI as my brainstorming partner, language teacher, life advisor… and even friend.[4o genuinely feels like talking to a human at times] Recently, Rhian Ward led an brilliant roundtable; AI expert Bernard Marr shared insights on AI’s potential, drawn from Workday’s latest report. I loved when Bernard said that GenAI (GenerativeAI) can feel like having a “genie” on your shoulder because of its power to enhance our natural abilities. 💡According to the report, business leaders could save equivalent to 140 working days a year through use of AI.How are you using AI?

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⚡️My Cannes highlight: the incredibly inspiring women ⚡️In fact, I was invited to this festival by the remarkable, Maria McDowell through lollipop mentoring CIC last year.I loved how much knowledge and inspiration flowed throughout the week, so I returned.~My highlights:⚡️“If you don’t get invited to the table, bring your own table” — Claudia Romo Edelman Karen Narvaez invited me to join an empowering Latino day by Advertising Week. It was SO inspiring and a great reminder of the importance of unity.~⚡️ Destiny K. Chambers being the change and creating inclusive spaces 6 years ago at her first Cannes Lions, Destiny championed the need for more inclusivity. Since then, she has been leading the Juneteenth celebrations at the festival and organised an amazing finale dinner, creating an inclusive space that brought people together. ~⚡️Carla Zakhem-Hassan shared the importance of embracing your identity as a leaderIn a panel on women in leadship navigating male-dominated industries, Hassan shared how she found power in embracing her Middle Eastern heritage as a leader. This really resonated!~Thank you for the inspiration!!!!

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B2B Marketing Insights from LinkedIn at Cannes Lions 👇🔹 B2B Marketing is becoming bolder As competition is getting fiercer, companies are trying to differentiate themselves through bolder and creative marketing. 🔹 Role of the CMO is evolving More than 1 in 3 CMOs say they now have a direct role in driving revenue and growth.Highlighting the increased importance of the marketing function.🔹 Marketers of tomorrow are leveraging techTomorrow's trailblazers should be embracing technology to gain efficiences and continuing to develop clear policies on technology use.Their latest report is out 👉 https://lnkd.in/gQaG3idb

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[NEW] TikTok launches AI tool that allows creators to clone themselves digitally⚠ ~The video of the woman below isn’t real. It’s been created by their genAI tool, Symphony.~ ⚠The tool allows creators to make digital versions of themselves and write scripts for videos, which can also be translated into several languages.What this means for influencer marketing partnerships:→ Creators can generate multiple multilingual pieces of content at once using their digital clone, allowing them to manage more campaigns simultaneously.→ Digital clones simplify the editing process by reducing the need for multiple revisions: saving time.→ Brands can use these digital videos to connect with more people and markets without significantly increasing costsWhat do you think about this?

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Meta’s hot topics at Cannes Lions 👇🔹 Meta is heavily investing in language learning models (LLMs), a type of AI capable of recognising and generating text, among other tasks.🔹 They launched their own AI tool → meta.ai [unfortunately, not yet available in the UK]🔹Their Rayban x Meta sunglasses were awesome, you can even listen to audio as well as capture content.Loved the idea of stepping into the future — it will be interesting to see what sticks.What ever happened to the metaverse anyway?

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Imagine a world where you can talk marketing ALL day everyday.That’s Cannes Lions International Festival of Creativity!Are you here? Drop me a DM 😊 📍🇫🇷

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77% of UK B2B leaders say bold creative is key to brand building, according to LinkedIn.Key insights from their report:→ To stay top of mind, creativity is essential→ B2B buyer journeys often require 17 interactions before a purchase→ 69% agree brand building is helping them improve engagement and conversionsThe latest report is dropping in Cannes next week! [I've added relevant links below!]Ref: Global B2B Marketing Benchmark & Tom Pepper

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